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30 Dec 2020

PESTEL analysis is critical to understand the external threats & opportunities arising because of the macro environment developments. Marketing Analysis of Unilever BUS 620: Marketing Management Section 4 Submitted to: Prof. Dr. Md. Not popular in urban markets: While the brand has priced the product in order to be available for all especially rural markets, its urban market penetration is relatively low. PESTLE analysis is a framework which is imperative for companies such as HUL (Hindustan Unilever Limited), as it helps to understand market dynamics & improve its business continuously. Attitude towards immigration has come under sharp focus. - Political Governance System – Based on the information provided in the Unilever's Lifebuoy in India: Implementing the Sustainability Plan case study, it seems that the country have a stable political system. - Attitude towards Savings – The culture of saving in US and China is totally different where savings rate in China is around 30% , it is well below 15% in United States. Lifebuoy Unilever's has stringent norms for health and safety norms so in emerging economies it may have to compete with players who don’t have high cost structures that of Lifebuoy Unilever's. After describing the background of the 100 year old Lifebuoy soap brand which is now sold primarily in developing country markets, the case outlines the steps taken by Samir Singh, Lifebuoy's newly appointed Global Brand VP as he tries to reverse its declining sales and profit performance. IBM: The Internal And Pestel Analysis Of IBM 1235 Words | 5 Pages. Lifebuoy, the world’s leading health soap, creates health and hygiene products for your family including bar soap, body wash, hand wash and hand sanitizer. And managers are held strictly accountable for their achievement. Legal factors often govern – conditions to enter the market, laws to operate in the market, and procedure to resolve any dispute with other stakeholders. Lifebuoy Unilever's should have capabilities to navigate under this hyper sensitive environment. This culture of consumption and savings impact both type of consumption and magnitude of consumption. - Integration of Technology into Society & Business Processes – Uber failed in China because it tried to enter before smartphone were widespread in China. Although Sitapiti has done a creditable job in turning around sales and profitability, he has fallen behind on his USLP challenge to bring handwashing behavior change to 450 million people in poor, remote Indian villages. Lifebuoy Unilever's should carefully analyze the attitude towards authority before launching a marketing campaign for its products and services. Unilever's Lifebuoy in India: Implementing the Sustainability Plan case study PESTEL analysis includes macro environment factors that impact the overall business environment – Political, Economic, Social, Technological, Environmental, and Legal factors. Analyze the Lifebuoy Unilever's external competitive environment to identify opportunities and threats. - Price Fluctuations in both Local and International Markets – Compare to the level of quantitative easing in last decade the prices of Lifebuoy Unilever's products and prices of overall products have remained sticky in the US market. PESTEL/PEST Analysis of Hindustan Unilever (HUL) by adamkasi | Dec 18, 2015 | Companies Hindustan Unilever is one of the fastest growing companies in India. The headings of PESTEL are a structure for inspecting a circumstance, and Thus significantly impacting the ability of Lifebuoy Unilever's to build sustainable competitive advantage You can download Excel Template of PESTEL / PEST / STEP Analysis & Solution of Unilever's Lifebuoy in India: Implementing the Sustainability Plan, Copyright © Executive MBA Pro Resources 2019, Case Study Solution & Analysis of Unilever's Lifebuoy in India: Implementing the Sustainability Plan, SWOT Analysis of Unilever's Lifebuoy in India: Implementing the Sustainability Plan, 5C Marketing Analysis of Unilever's Lifebuoy in India: Implementing the Sustainability Plan, 4P Marketing Analysis of Unilever's Lifebuoy in India: Implementing the Sustainability Plan, Porter Five Forces Analysis and Solution of Unilever's Lifebuoy in India: Implementing the Sustainability Plan, Porter Value Chain Analysis and Solution of Unilever's Lifebuoy in India: Implementing the Sustainability Plan, Case Memo & Recommendation Memo of Unilever's Lifebuoy in India: Implementing the Sustainability Plan, Blue Ocean Analysis and Solution of Unilever's Lifebuoy in India: Implementing the Sustainability Plan, Marketing Strategy and Analysis Unilever's Lifebuoy in India: Implementing the Sustainability Plan, VRIO /VRIN Analysis & Solution of Unilever's Lifebuoy in India: Implementing the Sustainability Plan, PESTEL / STEP / PEST Analysis of Unilever's Lifebuoy in India: Implementing the Sustainability Plan, Case Study Solution of Unilever's Lifebuoy in India: Implementing the Sustainability Plan, SWOT Analysis and Solution of Unilever's Lifebuoy in India: Implementing the Sustainability Plan, Midwest Electronics' Asian Expansion PESTEL / PEST / STEP Analysis & Solution, Redesigning Nissan (A): Carlos Ghosn Takes Charge PESTEL / PEST / STEP Analysis & Solution, Otis Elevator Co.: China Strategy (A) PESTEL / PEST / STEP Analysis & Solution, Harlequin Enterprises: The MIRA Decision PESTEL / PEST / STEP Analysis & Solution, Lawnsite.com vs. DuPont (A): The Game Changer PESTEL / PEST / STEP Analysis & Solution, Du Pont's Titanium Dioxide Business (B), Spanish Version PESTEL / PEST / STEP Analysis & Solution, DEC--Confidential Instructions PESTEL / PEST / STEP Analysis & Solution, Tenaris: Creating a Global Leader from an Emerging Market PESTEL / PEST / STEP Analysis & Solution, Alusaf Hillside Project PESTEL / PEST / STEP Analysis & Solution, Cluster Mobilization in Mitteldeutschland PESTEL / PEST / STEP Analysis & Solution, Unilever's Lifebuoy in India: Implementing the Sustainability Plan. Considering the large scope of our potential markets, we feel it is imperative to focus our limited resources on a particular geographic region where we can establish demand for our product. Your email address will not be published. Civil society groups are influential not only in policy making but also in building a society wide narrative. we specialize at providing professional PESTEL analysis & other strategic management MBA resources. This also looks at the external business environment of the organisation helps in finding case study Analysis to real-life business issues as in HBR cases. PESTEL or PESTLE analysis, also known as PEST analysis, is a tool for business analysis of political, economic, social, and technological factors. PESTEL is a strategic analytical tool used to assess external factors affecting businesses. - Likelihood of Technology Disruption – If the country is hub of technology companies then there is a high chance of technology disruption among various industries. Changes in macro environment forces can impact the Porter Five Forces & industry attractiveness. PESTEL has recently evolved from PEST analysis once intensifying forces of globalization and intensifying forces of competition in the marketplace coupled with … Intense competition impacts market share. Its Sustainable Living brands like Dove, Lifebuoy and Knorr aim at delivering social and environmental impacts and accounted for half of the organizations growth. This aspect of the PESTEL/PESTLE analysis considers the influence of governmental activity on the remote or macro-environment of the company. Strengths in the SWOT Analysis of Lifebuoy : Weaknesses in the SWOT Analysis of Lifebuoy : Opportunities in the SWOT Analysis of Lifebuoy : Threats in the SWOT Analysis of Lifebuoy : Incentive Plan – Definition, Types, Features, Advantages and Disadvantages, Informal Learning – Definition, Meaning, Types, and Examples, What is learning? PESTLEanalysis.com is an educational website collecting all the information and resources related not only to PESTLE but also SWOT, STEEPLE and other analysis that will come useful to business owners, … - Unrest within the Country & Chances of Civil Unrest – We don’t think that Lifebuoy Unilever's business operations are facing any dangers from any kind of civil unrest or internal militant operations in the country. Strategic Management Essays, Term Papers & Presentations Background of Unilever's Perception of a male centric brand: Lifebuoy is perceived to be a male centric brand and even after many efforts by Lifebuoy to project the brand as a family brand. Execution of the strategy and building a feedback loop, using which managers at Lifebuoy Unilever's can fine tune processes and strategies going forward. - Inflation Rate – The inflation rate can impact the demand of Lifebuoy Unilever's products. 4. Euromonitor International is the leading provider of strategic market PESTEL analysis of China . - Corporate Social Responsibilities Culture – Are Lifebuoy Unilever's present CSR efforts applicable in the new market or does it needs to have new initiative to cater to the prospective market. Outputs from the analysis inform strategic planning processes and contribute to market research. This can help Lifebuoy Unilever's in numerous decisions such as plant location, product development, and pricing strategy. Chapter 8: PESTEL Analysis Chapter 9: Complete profiling and analysis of Manufacturers Chapter 10: Manufacturing cost analysis, Raw materials analysis, Region-wise Manufacturing expenses. If the legal system is not strong then Lifebuoy Unilever's can face numerous challenges – from consumer petitions to shakedowns from authorities. Introduction One of the oldest brand of HUL & positioned as health & hygiene soap. A PESTLE analysis is a framework to analyse the key factors (Political, Economic, Sociological, Technological, Legal and Environmental) influencing an organisation from the outside. - Role of Non-Government Organization, Civil Society & Protest Groups – The country has a vibrant civil society community and Lifebuoy Unilever's should build bridges with them and seek out areas of co-operations. Being a large organization , the company’s response to changes in the market is slow. - Per Capita and National Carbon Emission – What is the per capita carbon emission of the country and what is the overall level of carbon emissions of the country. Industry consolidation {Siddique, R. Id: 1521726060} │ Term Paper │Kocchoper Dim │ │ BUS 620.4 │ Marketing Management Page | 4 │ 4.0 PESTEL Analysis A PESTEL analysis is a framework or tool used by marketers to analyze and monitor the macro-environmental (external marketing environment) factors that have an impact on an organization. Let us start with what PESTEL or PESTLE stands for. The PESTLE Analysis highlights the different extrinsic scenarios which impact the business of the brand. Based on its core competencies Market Cannibalization: Unilever has many products in same category such as Lux, Dove etc. Lifebuoy is one of the oldest products from Unilever. Global Horseshoe Lifebuoy Market: Type Segment Analysis All the type segments have been analyzed based on present and future trends and the market is estimated from 2020 to 2027. Introduced in 1895 as a disinfectant soap especially when the country was severely affected by diseases like typhoid plague & yellow fever Only soap brand to cross 100,000 tones of … Also helps to keep a track of all the changes happening in the environment. An ad valorem tax is charged by state and municipal governments, and it is based on the assessed value of a prop… 2. The large businesses are the main … 2933 views, 0 comments, Last Update: Dec 18, 2013. The Industrial Organization (I/O) approach advocates that for sustainable competitive advantage external factors are as important as internal factors of the Lifebuoy Unilever's. Market Analysis Summary There is tremendous potential for a product that provides supervisors and parents with the control to monitor and encourage hand washing. This framework has undergone many changes and also has many variations. PESTEL analysis is a valuable key instrument for comprehension market development or decay, business position, potential and heading for operations. This will enable the Lifebuoy Unilever's to determine – if required can it hire talent globally to work in that particular market. Managers at Lifebuoy Unilever's need to examine three inter-related environments in order to come up with an effective strategy. - Time Taken for Court Proceedings – Even if the country has best of the laws, it doesn’t mean much if they can’t be enforced in a timely manner. To add to this Lifebuoy should take up on missions to fight global epidemics. P E S T E L ANALYSIS PESTEL Analysis In this slide briefly, analyse about PESTEL. Increasing disposable income: Disposable incomes of people around the world are increasing and thus it is also expected that consumption in the FMCG industry is going to increase which will eventually increase sales. - E-Commerce & Related Infrastructure Development – As E-Commerce is critical for Lifebuoy Unilever's business model. At EMBA PRO, ... Unilever SWOT & PESTLE Analysis - SWOT & PESTLE.COM. PESTEL analysis is critical to understand the external threats & opportunities arising because of the macro environment developments. PESTEL or PESTLE analysis, also known as PEST analysis, is a tool for business analysis of political, economic, social, and technological factors. But, this company is strong enough to keep doing well despite this challenge. SWOT & PESTLE.com (2021). Product Line Extension: Lifebuoy has been successfully able to extend its product line by bringing out successful products like hand wash, body wash and hand sanitizer. A Porter’s Five Forces analysis of Unilever identifies competition and consumers as the most important forces in the company’s industry environment. Increasing governmental support for data security (opportunity) 3… Unilever PESTLE Analysis examines the various external factors like political, economic, social, technological (PEST) which impacts its business along with legal & environmental factors. ANALYSIS OF SOAP INDUSTRY IN SRI LANKA Groom Care PLC is one of the leading FMCG Company in Sri Lanka performing very well in the last few decades. Marketing Strategy Essay 4030 Words | 17 Pages the report situational analysis, industry analysis, STP analysis and performance analysis has been shown. For example if the supply chain is not flexible it can lead to bottlenecks if shipments from one part of the world are delayed because of sudden climate shift. It is discussed as follows: PRIME RESEARCH & CONSULTANCY CONTACT: 0088-01734449991 5|Page Figure - PESTEL analysis Source- Kotler, 2010 Political Analysis: Political Variation in taxation policies, Governmental terms and conditions, auditing policies etc. Therefore, the aim of doing PEST is to: 1. find out the current external factors affecting an organization; 2. identify the external factors that may change in the future; 3. to exploit the changes (opportunities) or defend against them (t… Conclusion: In conclusion, it is a must for Apple to look into all the matters that we discussed in the pestle analysis of it. This is a research report on SWOT ANALYSIS OF LIFEBUOY uploaded by Sayed Arif in category: All Documents » Marketing » Marketing Management section of our research repository. Awareness campaigns with a social message: Lifebuoy has come out with various awareness campaigns meanwhile also giving a social message. 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